Not Getting Website Traffic Blows.
Right now at this very moment, there are thousands of people who are searching for the information that you have available on your website. Why then, with thousands of people scouring the internet for the EXACT information that you have on your website are you still not getting website traffic?
Truth of the matter is that your troubles probably boil down to one of 5 simple reasons why your website is not effectively tapping into all of that traffic. Some of the reasons are simple, while others might be a bit more complex.
There are a plethora of reasons why you are not getting website traffic. It could be something very simple, but not very obvious – such as the age of your website’s domain name, or it could be something more critical such as the way you are linking to other websites. The answer isn’t always straight forward – but non-the-less, the answer is usually out there once you do some reflecting on your website.
It’s my hope that this post might steer you in the right direction if your website is not getting much traffic.
1. Your Keywords Are Too Competitive
Choosing super-high competition keywords can be one reason why your not getting website traffic – especially if you are aiming to tap into organic traffic from the search engines. This is a very common reason why people get discouraged because nobody is visiting their website.
Think about it this way –
- Of all the websites out there that are providing people with information in your particular niche, there are only 10 top spots that will show your website’s information on the first page. 10 tiny spots – in a sea of websites. You have to keep in mind that if you are going after a really high-competition keyword, that you are facing of against the heavy-hitters in your niche, and you are fighting them for one of 10 very sought-after spots on the results page.
- If you build your entire website around a single, super-high competition keyword, you will most likely have an extremely difficult time to get traffic to your website.
- Popular keywords = high competition keywords.
So, the the question becomes: “If I can’t rank for popular keywords, how do I get traffic?“.
Here is the answer: Long Trail Keywords.
When you setting up your website and strategizing on which keywords to target, you are much better off by targeting less-specific, more-general keyword combinations. Here is an example of what I mean –
Imagine that you were building your website around dog training. Well, they keyword “dog training” is very general, and very high-competition. If you were to simply focus all of your writing efforts on that keyword, there is very little chance of you actually receiving any traffic to your website because there are already hundreds, or even thousands, of other websites out there that are promoting the same exact thing. Essentially, you are trying to compete with thousands of other websites that are older, stronger, and more established than yours.
Now, if you instead use your Google Keyword Tool to find some keywords that are slightly off the beaten path and you optimize your website writing around them, then you would get traffic from people that are looking for what you are offering. So, instead of writing about the very general keyword of Dog Training, let’s say that you target more niche-specific keywords such as “Training Older Dogs”, or maybe “Training Your Dog To Roll Over”, or how about “Train Your Dog In 30 Days”. Can you see the difference?
By using more niche-specific keywords in your writing, you can zero-in on traffic that is looking for exactly what you are giving them instead of just targeting the masses. So, instead of targeting a single super-high-competition keyword, try going after several niche keywords instead.
If you want to learn more about strategically picking the right keywords, jump over to my other article Rank Your Website With Low Competition Keywords. It’s really not that hard to do once you learn a few key rules.
2. Maybe Your Website Is Slow As Molasses
Is your website slow to lead? Well, if it is – the search engines know – and they penalize you for it.
Sounds harsh, and it is! Think of it from Google’s perspective though – they want to give the user the best experience possible when they are searching for the content they want. Google would be doing their job if they ranked slow websites at the top of the list because the user would arrive at the slow website and have a bad experience because none of the pages would load.
Your website’s loading speed is a huge ranking factor – especially if your website is running really, REALLY slow. If you open your homepage and it takes more than 7 seconds to load, this could very well be the primary reason why you are not getting website traffic.
Another one of the factors the the search engines base your website’s rank upon is if you get any repeat visitors to your website. Now, why would anyone return to your website if it doesn’t load correctly? Well, they wouldn’t of course. I know that I don’t waste my time on a website that makes me sit and wait for what I came for.
Fast websites rank better than slow ones. Simple as that.
How can I make my website load faster?
I suggest that you run a simple speed analysis on your website to get an idea of load time. One website that I like for a quick-and-dirty I dea of how your website stacks up speed-wise is this one: Website Speed Test. You just drop your URL in the blank and click GO. You can also get some feedback if you have a Google Webmaster Tools account.
Either way, take the time to be sure your website loads quickly. You could see a significant boost in your traffic by fixing any issues related to having a slow loading website.
3. Your Content Just Isn’t Good Enough
Sometimes, despite your best effort – your writing just might not be what people are looking for.
Here’s what a lot of people just don’t seem to get. You can’t just write a bunch of gibberish, drop in a few keywords, and expect your website to rank well as a result. It just doesn’t work that way. Be honest here. If you have been loading up your website with cheesy links and keywords, this is very likely the reason why you are not getting website traffic.
The search engines have be developed to a point where they can actually tell the difference between good content and bad content. If your not writing high-quality, truly engaging content that will add true value for your website visitors, your website is not going to be very high on the results page.
There was a time not that long ago when you could basically fool the search engines into thinking that your content was great just by dropping a few keywords and backlinks. Those days are long gone. Now, you truly have to earn your rankings. It’s not a bad thing though. Good writing will be rewarded with good traffic. It’s a fair trade, but you have to be sure that you are doing your part.
So, what exactly qualifies as being genuinely high-quality content?
Good content generally will have the following traits:
- The content is written in a way that satisfies the copywriting rules of the Panda and Penguin updates.
- The content needs to be published on a website that already has a good number of high-quality indexed pages. For instance, even if your content ROCKS, there could be websites out there that are older and more established.
- The content needs to be unique, helpful, and add value for your website visitors. The search engines know this, especially Google, and your website will rank better as a result of providing fresh content.
- The content you post on your website needs to be your own. If you just copy and paste someone else’s content, that’s a very bad thing for a lot of reasons. Be original, un-biased, and well-researched in your writing and you will be rewarded.
4. Your Website Is Not More Than 6 Months Old
I know when I first started creating websites I thought that once I hit the “publish” button, my website would automatically be loaded into the internet, and I would instantly begin seeing a flow of visitors.
It just doesn’t work that way, unfortunately.
If your website was created less then 6 months ago, this is very likely why you are not getting website traffic. It takes time for your website to show the search engine that it is going to be around for the long-haul.
The search engines give precedence and seniority to website that have been around for a while. Age, is another factor that will have a large part in how well your website ranks.
There isn’t a hard and fast age for when a website will start climbing the rankings, but it;s somewhat safe to say that if your website is “younger” than 6 months old, you probably aren’t going to be seeing much organic traffic coming to your website.
Now, of course, you can start driving traffic to your website at any point, but it will take some time before you see any real traffic coming from the search engines.
There really isn’t anything you can do with a younger website to make it rank. The key is just to keep writing, keep building, and not lose faith because your fledgling website will not rank.
If you take the time to really build out your young website, then you should see it really start to take off somewhere around the 6 month mark.
The Bottom Line
It can be tough if you have spent the time, energy, effort, and money to build a website and you’re still not getting website traffic. I mean, the whole point of having a website in the first place is to get traffic, and when this doesn’t happen, it can be very heart-breaking.
The good news is that if you can take an objective and honest look at the website you created and recognize where there are some short-coming or errors, usually you can correct course and get your website back on track and producing traffic. Really, if you are doing these 3 things right, then there really not much else that could contribute to not getting website traffic. It usually boils down to one of these 4 reasons.
Especially for us in the online entrepreneur space – not getting website traffic is unacceptable. A website that is not producing is not an asset, it’s a liability because it cost money to keep a website active.
If you have a website that is not bringing in the right kind of visitors so that you can turn your product into money, then you have to fix the website. Usually it’s not that difficult to do once you are able to identify the problem. Use this guide to narrow down why your website isn’t producing traffic, and get your website back on track. Usually your website troubles will fall into one of the 3 categories that I outlined above and this guide will point you towards a solution.
It’s my intention with this post that you should have a good idea of what you might be doing incorrectly with your website and ideally find a quick solution that will all you to reverse the issue effectively.
From this point, if you are interested in gaining more valuable insight for your website, I invite you to browse the other informative and helpful articles that I have posted on my blog. Here’s the Easy Online Income Streams Blog.
Lastly, if you haven’t already taken my free Online Business Course, I’d like to extend an invitation to you now. The course doesn’t cost anything, and I’ll personally walk you through the steps required to set up an online business the right way so that you get the website traffic you are looking for. If interested, you can start the free online business course today.